Improving Lead Quality for Admissions Teams

Admissions teams often receive large volumes of inquiries that do not meet academic or financial requirements. This increases workload, slows response times, and reduces conversion efficiency.

We operate as an outsourced student recruitment and lead pre-qualification partner, helping universities attract and filter prospective students before they reach your admissions team.

We do not make admissions decisions or guarantee enrollment outcomes.

We define a sales-qualified lead as a prospective student who has:

• Reviewed academic entry requirements for the relevant program
   
• Confirmed awareness of tuition and financial obligations
   
• Completed the initial inquiry and qualification process
   

Only leads that meet this definition are passed to your admissions team.

• Define target student profiles by program and market
   
• Select appropriate channels (TikTok, Instagram, WhatsApp)
   
• Design campaign structure, timelines, and KPIs
   
• Advise on paid advertising strategy (advertising spend funded by the institution)
   

• Organic posting 3–4 times per week per channel
   
• Content calendar and posting management
   
• Funnel setup including pre-qualification forms and checklists
   
• Optional creative support (videos, banners, fliers)
   

• Ensure prospective students are informed about academic and financial requirements
   
• Filter inquiries using structured qualification steps
   
• Deliver only sales-qualified leads to admissions
   
• Weekly tracking of lead volume, engagement, and qualification status
   

• Weekly performance insights and optimization recommendations
   
• Monthly strategic review (content, funnel, channel performance)
   
• Optional analytics dashboard for transparency
   

We are responsible for:

• Marketing strategy , content execution, and funnel design
   
• Lead pre-qualification based on informed awareness and inquiry completion
   
• Reporting and optimization recommendations
   

We are not responsible for:

• Admissions decisions
   
• Visa outcomes
   
• Enrollment, deposits, or arrival rates